7-Signal, B2B Intent Score Framework for Teams Without a Six-Figure Marketing Budget
Most demand gen teams don’t have an intent problem. They have a scoring problem. A signal…
Read the articleArticles by Chandan Mishra
In this issue
All articles
Everyone Wants High-Intent Buyers. Good Luck Finding Them.
There is perhaps no more frustrating phrase in B2B marketing right now than “high intent.” Find…
Marketing Is Not About Reaching People. It Is About Understanding Why People Respond.
For years, marketing has been treated like a reach problem. How many people did we reach?…
Why “Nobody Gets Fired for Buying the Big Name” Still Decides B2B
There’s an old line in enterprise software: nobody ever got fired for buying IBM. It’s decades…
Stop Improving Your Product. Improve How It Feels.
You’ve been handed a budget to improve the Eurostar, the train that runs under the Channel…
Human Marketing
All in Human Marketing
Why the Opposite of a Good Idea Is Often Another Good Idea
Most marketing decisions are made by elimination. You list the sensible options, you remove the risky…
Why Familiarity Often Beats Innovation in Marketing?
Familiarity in marketing is the quiet sense of comfort a buyer feels when something seems known,…
How “Cool” Is Manufactured and Who Decides It
Cool feels like magic when you’re on the outside of it. You see something and you…
Why Minimalism Feels Premium
Minimalism isn’t just a design trend. It’s a psychological signal. When you see a clean website…
Why luxury copywriting sounds cold and why it works
Luxury copywriting has a strange effect on people. It can look almost empty on the page,…
From the author
Articles Chandan Mishra recommends.
Social commerce, the feed is the storefront now
Social commerce isn’t “ads on social” anymore. It’s a complete shopping journey happening inside the feed…
Listicles
List articles from the archive.
Top 10 Marketing Communities and Groups you should join
Marketing can feel noisy today. There is content everywhere, advice everywhere, frameworks everywhere, and opinions from…
Top 10 Most Promising and Most In-Demand Marketing Jobs in 2026
Something important has changed in marketing. A few years ago, the most desirable marketing roles were…
Top 10 Trends Defining B2B Marketing in 2026
B2B marketing in 2026 is not simply “evolving.” It is being re-architected. The older playbook assumed…
Top 10 Social Behaviors That Only Exist Online
The internet didn’t just move human conversation onto screens, it quietly rewired how we think, behave,…
Top 10 Human Psychology Stats That Explain Why People Really Buy
Marketing often looks like a game of tools, tactics, and algorithms, but beneath everything sits one…
Top 10 Rules for B2B Brands to Get Discovered in the AI Era
There was a time when marketing felt linear. You created content, optimized keywords, built backlinks, and…
From the archive
All articles
Why GTM Breaks in the AI Era and Why the Fix Is Still Human
How the Attention Economy Is Redesigning Physical Spaces
Personalization Is No Longer About Targeting, It’s About Belonging.
Marketing Was Never About Selling. It Was About Helping People Choose.
How Digital Behavior Shapes Expectations Across Platforms
The letter
Leave an email for occasional articles. It stays pending until the desk confirms it.